When it comes to showcasing a new vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From launching a high-profile advertising campaign to securing a celebrity endorsement, the options are vast. However, Hyundai has opted for a unique approach by partnering once again with Nexon's popular mobile game, KartRider Rush+, to introduce their latest creation, the Insteroid concept car, as an in-game kart.

Designed by the Hyundai Motors Europe Design Center, the Insteroid kart draws inspiration from the INSTER, an innovative electric SUV by Hyundai. This collaboration brings more than just the Insteroid to the game; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector adorned with the vibrant GOGOGOrange color scheme. But that's not all - to celebrate this exciting partnership, an in-game event is running until April 28th. By using a Boost Shard at least once, players enter a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

It's worth noting that the Insteroid is not only an in-game kart but also a real-world concept car. While it may not be hitting production lines or showrooms anytime soon, its presence in KartRider Rush+ serves as an effective promotional tool. In fact, some might argue it's a more stylish addition to the gaming world than the Cybertruck's appearance in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week to see what else has been launched in the last seven days.