World of Warcraft Getting More Expensive in One Region
World of Warcraft is raising prices for Australian and New Zealand players. Starting February 7th, all in-game transactions will cost more. However, players with active subscriptions as of February 6th will retain their current rates for up to six months.
Blizzard cited global and regional market conditions as the reason for the price hike, announced on January 7th. This isn't the first time WoW has adjusted its pricing, reflecting global economic shifts and rising costs worldwide. While the US has enjoyed a consistent $14.99 monthly subscription since 2004, Australia and New Zealand will see increases.
The new prices (effective February 7th) are:
New World of Warcraft Prices (AUD & NZD)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
Currently, the AUD/USD exchange rate offers a slight USD discount, potentially aligning the new prices with current US rates. However, currency fluctuations remain a factor. Player reaction has been mixed, with some criticizing the move while others see it as a short-term alignment with US pricing. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges player feedback in its pricing strategies. The long-term impact of this price adjustment remains to be seen.
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