Apple TV+ Loses $1B Annually, Despite Hits

Apr 04,25

Apple's streaming service, Apple TV+, is reportedly facing significant financial losses, with the company losing over $1 billion annually due to high spending on its original programming. A detailed report from The Information, behind a paywall, reveals that despite efforts to reduce costs in 2024, Apple only managed to cut expenses by about $500,000, bringing the yearly spending down to $4.5 billion from the previous $5 billion since its launch in 2019.

Despite these financial setbacks, the quality of Apple TV+'s original content remains top-notch, earning high praise from both critics and audiences. Shows like "Severance," "Silo," and "Foundation" are prime examples of the service's commitment to excellence, with no signs of cost-cutting affecting their production values.

Severance Season 2 Episodes 7-10 Gallery

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This dedication to quality is reflected in the critical acclaim these shows receive. "Severance," recently renewed for a third season following the Season 2 finale, boasts an impressive 96% critics score on Rotten Tomatoes. "Silo" is not far behind with a 92% score. Apple's upcoming show, "The Studio," a meta-comedy led by Seth Rogen that premiered at SXSW, also received a stellar 97% critics score. Other hits like "The Morning Show," "Ted Lasso," and "Shrinking" further solidify Apple TV+'s reputation for quality content.

According to Deadline, Apple TV+ saw an increase of 2 million subscribers last month during the run of "Severance," suggesting that the company's strategy might eventually prove successful. It's important to note that Apple's fiscal 2024 generated $391 billion in annual revenue, indicating that the company can sustain its current approach to content creation for the foreseeable future.

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