Ponos is celebrating the 12th anniversary of their beloved mobile game, The Battle Cats, with a unique Sengoku-era ad campaign that masterfully blends art and humor. From Ninja Cats to Fish Cats, and even the quirky "Gross Cat," The Battle Cats continues to push the boundaries of weirdness, which is a significant part of its enduring appeal. As the mobile gaming world sees a constant influx of tower defense games, The Battle Cats stands out, captivating players with its odd charm and strategic depth.

The latest series of commercials transports players to the Sengoku period, a time known for its tactical mastery. These ads combine serious elements of art and history with the game's signature humor and quirky cat food cans, creating an immersive experience that both honors the game's heritage and showcases its strategic gameplay.

In collaboration with R/GA, Ponos has launched "The Way of the Cat" campaign, which invites players to "be the cat, become the cat." After experiencing these cinematic ads, it's easy to see why players are drawn into this unique world. "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way," says Ponos' COO and Managing Director Seiichiro Sano.

If you're curious about how to rank your feline warriors, take a look at our The Battle Cats tier list to get an idea of where your cats stand. The game is available for free on the App Store and Google Play, with in-app purchases available for those looking to enhance their experience.

To stay updated on all the latest developments, join the community of followers on the official Facebook page or visit the official website for more information.