PlanetPlay's Make Green Tuesday Moves initiative returns with Demi Lovato! The actress and singer will be featured in a host of mobile games, including Subway Surfers and Peridot.

This isn't just a simple endorsement; Lovato will appear in-game, with Lovato-themed avatars available for purchase in titles like Avakin Life and Top Drives. All proceeds will benefit environmental projects.

PlanetPlay has a history of collaborating with celebrities (like David Hasselhoff and J Balvin) to promote environmental causes through gaming. This latest campaign, featuring Demi Lovato, promises broader reach and significant impact, thanks to its inclusion in multiple popular mobile games.

This multi-game approach sets this initiative apart from previous celebrity-driven environmental campaigns. It’s a win-win-win: good for the planet, great for Demi Lovato fans, and beneficial for game developers.

For a list of top mobile games in 2024 (so far), check out our recommendations!