As former U.S. President Donald Trump's controversial import tariffs take effect, the Entertainment Software Association (ESA) has called for private sector consultation to prevent damage to the video game industry.

In an updated statement to IGN, the ESA urged the administration to collaborate with businesses "to maintain the economic benefits generated by our sector."

"As one of America's most beloved entertainment forms across generations, video games would suffer from tariffs on hardware and accessories. Such measures could affect millions of consumers while undermining the industry's substantial economic contributions. We're committed to working with policymakers to preserve our sector's growth momentum," said the ESA.

The trade group represents major gaming corporations including Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Ubisoft, Epic Games, and Electronic Arts.

The recent tariff announcement affecting Canada, China, and Mexico drew immediate retaliation from those nations, with China's Commerce Ministry preparing WTO litigation. Though scheduled for implementation this Tuesday, President Trump announced a 30-day pause on Mexican tariffs following diplomatic discussions.

While initially targeting North American and Asian trade partners, Trump suggested potential tariff expansion to European nations. Regarding the UK specifically, he stated: "We'll monitor developments...but EU trade practices remain problematic. Britain presents workable solutions, whereas EU policies require fundamental reform."

Industry analysts continue evaluating potential market impacts:

MST Financial senior analyst David Gibson noted on X that current China tariffs wouldn't affect Switch 2 pricing, though Vietnamese import duties might alter calculations:

Vietnam tariffs would change the calculus significantly. PS5 faces greater exposure, though Sony could mitigate through production diversification.

— David Gibson (@gibbogame) February 2, 2025

Super Joost newsletter author Joost van Dreunen told IGN that macroeconomic factors including potential tariffs "may substantially affect consumer pricing and adoption rates for Nintendo's upcoming hardware."