Nintendo's Bowser on SF Strategy
Nintendo's new San Francisco store officially opens today, May 15th, located at 331 Powell Street in Union Square. This marks the company's second official retail location in the U.S., following their flagship New York store (originally named Nintendo World Store before its 2016 renovation and rebranding to Nintendo NY).
IGN visited the new San Francisco location to explore what Nintendo has prepared, and also spoke with Nintendo of America president Doug Bowser about the timing of their first West Coast retail expansion.
Naturally, our conversation turned to the highly anticipated Nintendo Switch 2 launching June 5th. We pressed Bowser on critical topics including U.S. availability at launch, the controversial Game-Key Cards system, and other key details about the next-generation console.
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