Once Human is a big hit at Steam Next Fest, but wishlists are a drop in the bucket

Feb 07,25

NetEase's upcoming third-person shooter, Once Human, boasts over 15 million global pre-registrations, a testament to its Steam Next Fest success. However, a closer look reveals a significant difference between its mobile and PC performance. While pre-registrations are impressive, only 300,000 represent Steam wishlists.

NetEase, known for its mobile game dominance, is prioritizing a PC-first release for Once Human, highlighting the challenges of achieving comparable discoverability on PC compared to mobile platforms. Despite this, Once Human remains highly popular on Steam, attracting the largest number of demo players during Steam Next Fest. This disparity underscores the stark contrast between mobile and PC gaming audiences and the difficulty even established developers face in replicating their mobile success on PC.

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While NetEase's PC focus is understandable, the data illustrates a significant audience disparity and the considerable discoverability hurdle for PC games, even for major developers. For those anticipating Once Human's release, exploring our curated lists of top mobile games of 2024 and highly anticipated mobile titles might prove worthwhile. These lists feature handpicked selections of the best and most promising mobile games currently available.

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