Marvel denies using AI for its "Fantastic Four: First Steps" posters, despite fan speculation. The controversy stems from a poster depicting a man seemingly with only four fingers. While some suggest the missing finger is hidden, others attribute the anomaly to poor Photoshop work.

The marketing campaign launched with a trailer teaser and several posters, one of which sparked the debate. Fans have pointed to duplicated faces, inconsistently directed gazes, and oddly proportioned limbs as further evidence of AI generation.

However, a Disney/Marvel representative stated that AI was not involved in poster creation. The four-fingered man remains unexplained, prompting speculation about post-production errors or the accidental removal of a finger from the original image without adequate compensation. The repeated faces might be a result of common background actor duplication techniques rather than AI.

The debate highlights increased scrutiny on film assets, potentially fueled by the rise of generative AI. While the mystery persists, Marvel continues to release content related to "Fantastic Four: First Steps," including features on Galactus and Doctor Doom.

"Fantastic Four: First Steps" - Trailer 1 Stills

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The ongoing discussion about AI's role in the poster's creation will undoubtedly intensify scrutiny of future promotional materials.

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