Nintendo to Open New Official Store in Fukuoka, Japan — but Not Everyone Is Happy With This Choice

May 22,25

Nintendo has exciting news for fans in Japan, announcing the opening of a new official store, Nintendo Fukuoka, set to launch at the end of 2025. This new addition marks the fourth official Nintendo store in Japan, following the successful openings of Nintendo Tokyo, Nintendo Osaka, and Nintendo Kyoto. What makes Nintendo Fukuoka unique is its location on Kyushu, the southernmost main island of Japan, situated in Fukuoka City, distinguishing it from the other stores which are all located on Honshu, Japan's largest main island.

The announcement on X elicited a wave of positive reactions from the Japanese community. Many fans expressed their congratulations and voiced their hopes for more Nintendo stores to be established across the country. Some users even suggested that Sapporo, the largest city on Hokkaido, Japan's northernmost island, could be an excellent location for Nintendo's next venture.

However, the news wasn't met with universal approval. A significant number of commenters expressed disappointment over the absence of a store in Nagoya, the capital of Aichi prefecture and Japan's fourth-largest city. Nagoya, known for its central location and major manufacturing role, has been battling the label of being "boring." This perception was notably highlighted in a 2016 survey conducted by the city's own government, where Nagoya residents ranked their city third in attractiveness, behind Tokyo and Kyoto. The city's location between Tokyo and Osaka often results in it being overlooked by events and tours, a phenomenon referred to as the "Nagoya Skip," as humorously depicted in the anime "Yatogame-chan Kansatsu Nikki." The recent announcement of a new 17,000-person arena set to open in July has sparked hopes among locals and officials that this development will help combat the "Nagoya skipping" trend, as reported by Chukyo TV.

Nintendo Fukuoka will be strategically located within a shopping mall at Hakata Station, Kyushu's largest railway hub, which offers convenient connections to Honshu via bullet train and to Fukuoka Airport by plane. This prime location will make it easily accessible for residents of surrounding prefectures and is expected to attract a growing number of inbound tourists, particularly from nearby South Korea, as reported by the Fukuoka Prefectural Government. Since the lifting of pandemic restrictions, Fukuoka has seen an increase in visitors, with numbers predicted to rise further.

Nintendo's official stores are more than just retail spaces; they are vibrant hubs that offer Switch consoles, games, accessories, and a wide range of Nintendo merchandise. They also host events and provide hands-on previews of new titles. Nintendo Fukuoka is poised to play a crucial role in promoting the highly anticipated Switch 2, helping to bring this next-generation console into the hands of eager customers.

In related news, Nintendo recently opened its first West Coast store in the U.S., Nintendo San Francisco. IGN had the opportunity to tour the store and interviewed Nintendo of America's president, Doug Bowser, to gain deeper insights into this new venture.

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