Pokemon Go announces in-person event for later this year in Sao Paulo during gamescom latam
Niantic recently announced exciting news for Brazilian Pokémon Go players at gamescom latam 2024. A major event is planned for São Paulo in December, promising a city-wide takeover. While details remain scarce, the event is expected to be massive. Niantic collaborated with the São Paulo Civil House and shopping centers to ensure a fun and safe experience for all attendees.
Alan Madujano (Head of Operations in LATAM), Eric Araki (Country Manager for Brazil), and Leonardo Willie (Community Manager for Emerging Markets) highlighted Pokémon Go’s immense popularity in Brazil during the panel. This popularity is reflected in revenue growth, particularly after Niantic adjusted in-game item pricing.
Beyond the São Paulo event, Niantic is expanding the game's accessibility across Brazil. Partnerships with city governments are underway to introduce more PokéStops and Gyms nationwide, enhancing the gameplay experience for all players.
Further demonstrating Pokémon Go’s significance in Brazil, a locally produced video celebrating the game has been released. This underscores the game's cultural impact and Niantic's commitment to the Brazilian community.
Pokémon Go is available now for free on the App Store and Google Play, with in-app purchases. Download it today!
Looking for fellow trainers to exchange gifts with? Check out our Pokémon Go friend codes!
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