Samuel L. Jackson Reveals the Advice Bruce Willis Gave Him During Die Hard — and He Finally Realized It With That 9-Movie Deal to Play Nick Fury in the MCU
Legend to legend, this is a pretty good tip. Samuel L. Jackson shared the advice Bruce Willis gave him while they were filming the 1994 action blockbuster Die Hard With a Vengeance.
"He told me, 'Hopefully you’ll be able to find a character that, when you make bad movies and they don’t make any money, you can always go back to this character everybody loves,'" Jackson recounted to Vanity Fair in a special feature celebrating Willis’ 70th birthday.
"He said, 'Arnold [Schwarzenegger]’s got Terminator. Sylvester [Stallone]’s got Rocky and Rambo. I’ve got John McClane.' I’m like, 'Oh, okay.' And it didn’t occur to me until I got that Nick Fury role — and I had a nine-picture deal to be Nick Fury — that, 'Oh, I’m doing what Bruce said. I’ve got this character now.'"
Jackson first stepped into the role of Nick Fury with a cameo in the post-credits scene of Iron Man in 2008. He then fully embraced the character in Iron Man 2 in 2010. Since his debut, Jackson has reprised the role in 10 films, three TV series, and two video games. His most recent portrayals include the 2023 film The Marvels, the series Secret Invasion, and a voice role in the Season 2 finale of the animated series Marvel’s Moon Girl and Devil Dinosaur.
Last year, Jackson humorously expressed concerns about completing his nine-film contract before passing away, noting the rapid pace of the Marvel production schedule.
"I knew I had a nine-picture deal when Kevin [Feige] said, he was like, ‘We wanna offer you a nine-picture deal.’ I was like, 'How long I gotta stay alive to make nine movies?'" he told GQ in September 2024.
"It's not the quickest process in the world and people don't do it, so I didn't know they were gonna make nine movies in like two-and-a-half years. Which is kind of crazy. I was like 'Oh s—t, I'm using up my contracts!' but it worked out."
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