Thunderbolts* Approaches $280M Box Office Amid New Avengers Marketing Buzz

May 24,25

Thunderbolts* has demonstrated a robust performance at the box office during its second weekend, a significant achievement for an MCU film, and has now accumulated a global total of $272.2 million. The Florence Pugh-led action film added $33.1 million domestically and $34 million internationally, securing the top spot at the box office for the second consecutive week. This represents a -44% drop from its opening weekend, outperforming other MCU titles such as Guardians of the Galaxy Vol. 2 (-52%), Captain America: Brave New World (-54%), and Ant-Man and the Wasp: Quantumania (-54%). To date, Thunderbolts* has earned an estimated $128.5 million in the domestic market and $143.7 million internationally.

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Last week, Marvel intensified its marketing efforts for Thunderbolts*, even going so far as to officially rename the film to New Avengers. The studio cleverly incorporated the on-screen rivalry between Sam Wilson's Avengers and the new superhero team into real-world promotions. This strategic move aims to sustain interest in Thunderbolts* as Marvel gears up for the pivotal launch of Phase 6 with The Fantastic Four: First Steps in July.

According to Variety, Disney invested $180 million in the production of Thunderbolts* and an additional $100 million in marketing. For the film to be profitable, it must maintain its global box office momentum.

Disney's CEO, Bob Iger, recently praised Thunderbolts*, highlighting it as "the first and best example" of Marvel's renewed focus on quality over quantity.

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Thunderbolts* debuted at the top of the domestic box office with a $76 million opening, which was considered a solid but not spectacular start. This opening was higher than that of Eternals ($71 million) and Ant-Man and the Wasp ($75 million), both of which were deemed flops, but lower than the opening weekend grosses of most other MCU films.

However, Thunderbolts* is resonating well with both audiences and critics. IGN's review of Thunderbolts* awarded it a 7/10, stating: "Thunderbolts* has, like its sort-of-not-really antagonist, both a dark half and a light half. But only one of them is actually pretty great (hint: it's the one that involves plumbing the depths of the characters' worst memories)." Disney is optimistic that this positive reception will help Thunderbolts* outperform the likes of Captain America: Brave New World, which experienced a sharp decline. Marvel films have faced challenges in recent years, with the notable exception of the billion-dollar success of Deadpool & Wolverine.

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Looking ahead, 2026 will see the release of both Avengers: Doomsday on May 1 and Spider-Man: Brand New Day on July 31, followed by Avengers: Secret Wars on May 7, 2027.

Meanwhile, Sinners has reached $283.3 million at the global box office, and A Minecraft Movie has earned $909.6 million after six weekends.

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