Top Chef Cooks Up a Surprise in Hay Day
Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's lineup of collaborations. He'll be featured in Hay Day, starting today, adopting a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, though Ramsay's involvement is a particularly unexpected turn. The in-game appearance is accompanied by humorous trailers, even including an apology to past Hell's Kitchen contestants.
From today until the 24th, players can interact with Ramsay, who temporarily replaces Greg (off on a fishing trip), and enjoy a range of new content.
New In-Game Content This calmer portrayal of the usually fiery chef is a departure, but not his first foray into the mobile gaming world. He's previously had his own mobile games based on his television shows. This collaboration further highlights Supercell's increasing focus on real-life celebrity partnerships.
This strategy is particularly interesting given Supercell's typically older player base. The company likely believes these collaborations will resonate strongly with this demographic.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics!
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