• Mattel Match: Toybox Unlocked brings Mattel's iconic brands to the match-three genre
• Match trios of toys and advance through a nostalgic toybox adventure
• Experience beloved toys from Uno, Masters of the Universe, and Barbie

If you’re a millennial or even from an older generation, you likely recall the Mattel name fondly—emblazoned on everything from tabletop games to action figures. While Mattel has already made its mark in mobile gaming, their latest venture could be their most ambitious yet with the launch of Mattel Match: Toybox Unlocked.

As the name implies, Mattel Match appears to be a match-three puzzle game centered around pairing up toys. What we do know for certain is that it will showcase a wide array of Mattel’s top brands, including Barbie, Hot Wheels, Uno, Masters of the Universe, and more.

Though some might have hoped for an action-adventure title, Toybox Unlocked sounds plenty engaging. It invites players on a puzzle-driven journey, gradually unlocking new items sure to spark waves of nostalgia—especially for those who grew up with these classic toys.

Developed in partnership with Uken Games, Mattel Match: Toybox Unlocked is scheduled for a soft launch in the Philippines and Canada, with a wider rollout planned throughout 2025 and a full global release by year’s end.

While some of Mattel’s brands may feel nostalgic rather than cutting-edge, there’s no denying the lasting appeal of franchises like Barbie. Even with Uken’s experienced development behind it, the game may resonate most strongly with those who already have an attachment to Mattel’s legacy.

Competition will be steep in the puzzle genre. For a sense of the standout titles already available, check out our roundup of the 25 best puzzle games for iOS and Android.