Ubisoft is currently exploring the potential of establishing a new company aimed at attracting investors, with a focus on selling major franchises like Assassin's Creed. According to Bloomberg, the studio is in the process of selling a stake in this new entity and has initiated discussions with potential investors, including Tencent, as well as various international and French funds. The anticipated market value of this new company is projected to surpass Ubisoft's current market capitalization, which stands at $1.8 billion.

However, the plan remains in the discussion phase, and Ubisoft could decide to abandon it. The decision hinges on the performance of the eagerly awaited Assassin's Creed Shadows. Ubisoft is optimistic about the game and reports that pre-orders are progressing well.

This development comes amidst controversy in Japan over the game. Takeshi Nagase, a member of the Kobe City Council and the Hyogo Prefectural Assembly, has voiced strong criticism regarding Ubisoft's handling of religious themes in Assassin's Creed Shadows. Nagase finds it offensive that the game allows the protagonist to attack monks in temples or shoot arrows at such structures. He also objects to the portrayal of the renowned Engyō-ji temple in Himeji, particularly scenes where the character Yasuke enters with dirty shoes and damages a sacred mirror within the temple.