Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record
HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures.
AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new areas, and game modes, all driving increased player spending.
While Harumasa was offered as a free promotional character, the Hoshimi Miyabi banner significantly contributed to the record revenue.
This update's impact on player engagement has been notably sustained. Unlike typical post-update spending drops after a week, Zenless Zone Zero maintained over $1 million in daily revenue for more than 11 consecutive days, and even surpassed $500,000 per day two weeks post-update.
Despite its remarkable achievement, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in overall revenue.
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