A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stemmed largely from its App Games category performance (50,546 points, 80% of the total score), fueled by Pokémon GO's enduring popularity and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the surging collectible card game market further boosted reach.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animation, films, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from unified brand management.