Mojang Rejects Generative AI, Emphasizes Minecraft's Creativity Focus
Minecraft developer Mojang remains steadfast in its commitment to human creativity, showing no interest in incorporating generative artificial intelligence into its game development process. As the use of generative AI in game development becomes increasingly prevalent, with examples like Activision's use of AI-generated art in Call of Duty: Black Ops 6 and Microsoft's development of Muse, an AI designed to generate game ideas, Mojang stands firm in its approach.
Despite being a subsidiary of Microsoft, Mojang prioritizes the human touch that has propelled Minecraft to become the best-selling game of all time, with an astounding 300 million sales. During a recent event attended by IGN, Minecraft Vanilla game director Agnes Larsson emphasized the importance of human creativity, stating, “Here for us, just like Minecraft is about creativity and creating, I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games.”
Ingela Garneij, executive producer of Minecraft Vanilla, further elaborated on this philosophy, highlighting the unique creative process behind Minecraft: “For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face. Creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive.”
Mojang's dedication to human creativity continues to drive the game forward. The recently announced graphics update, dubbed Vibrant Visuals, is set to enhance the game's visual appeal in the near future. Moreover, Mojang remains committed to not making Minecraft free-to-play and has no plans for a "Minecraft 2." Despite being 16 years old, Minecraft shows no signs of slowing down, and Mojang's stance against using generative AI in its development remains unwavering.
For more insights into what's coming to Minecraft, check out everything announced at Minecraft Live 2025.
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