"Atlus' Persona Games: Sweet Shell Hides Deadly Poison"
Kazuhisa Wada highlights that the release of Persona 3 in 2006 marked a significant shift in Atlus' approach to game development. Prior to Persona 3, Atlus adhered to what Wada called the "Only One" philosophy. This approach focused on creating games that were edgy, shocking, and memorable, with the mindset that "if they [the audience] like it, they like it; if they don't, they don't." At that time, considering a game's commercial potential was almost considered "unseemly" within the company's culture.
However, Persona 3 changed this trajectory. Wada describes the new approach post-Persona 3 as "Unique & Universal," replacing the previous "Only One" mindset. This new strategy emphasized creating original content that was accessible and appealing to a wider audience. Essentially, Atlus began to factor in the market appeal of their games, making them more user-friendly and engaging.
Wada uses a metaphor to describe this shift: "In short, it's like giving players poison that kills them in a pretty package." Here, the "poison" represents Atlus' traditional commitment to strong, startling moments, while the "pretty package" refers to the attractive design and relatable, humorous characters that appeal to a broad audience. According to Wada, this "Unique & Universal" approach will continue to be the foundation for future Persona games.
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